Become a Dangerously Good Marketer: An Introduction
Find out what this newsletter is about and what you can gain from it.
Hey 👋🏼 I’m Fabian, great to have you here.
This is my first post on Substack and serves as an introduction to what you can expect from this publication, called “Get Hooked! Marketing”, and to who I am as a professional.
Who this publication is for and what you can expect
I’m writing for professionals who are serious about improving their marketing skills - to become the marketer leaders rely on when growth matters.
Every week I share lessons from running successful marketing campaigns for some of Europe’s fastest-growing software startups.
Proven tactics from the trenches of performance advertising. Built to make you a top 5% marketer.
Here are the main topics I cover:
How to unlock one of the biggest growth levers and run successful ads on Meta.
How to gain more confidence as a marketer by tracking and understanding the right metrics.
How to write more persuasive marketing messages to increase conversions.
Enjoy reading and let’s get hooked on great marketing together!
My (work) life so far
Over the last three years, I’ve profitably managed more than $1 million in advertising budget to support one of Germany’s fastest growing software startups.
I started right after finishing university. A blessing for my professional life.
Because startups are the kind of environments that force you to think 100% outcome-driven.
You have to understand what actually moves the revenue needle. Fast. Often by yourself.
That’s the knowledge and expertise I want to share here.
Why I started to write
I really like my job and I enjoy talking about it. That’s because there’s a tangible connection between what I do and a business’s growth.
So the next logical step was to start writing about it.
Because writing about your ideas forces you to think about them more deeply. You scrutinize them. You refine them. Both on your own and together with the audience you share them with.
And at the end of that process, you become a better professional.
So, here we are!