Become a Dangerously Good Marketer: An Introduction

Find out what this newsletter is about and what you can gain from it.

Jan 16, 2026

Hey 👋🏼 I’m Fabian, great to have you here.

This is my first post on Substack. It serves as an introduction to what you can expect from this publication, called “Get Hooked! Marketing”, and to who I am as a professional.

Who this publication is for and what you can expect

I write for B2B SaaS professionals who want to take their marketing skills to the next level.

To become the marketer that leaders rely on when growth matters.

Each week, I share learnings from running successful campaigns at Europe’s fastest-growing startups.

Proven tactics from the trenches of performance advertising. Built to make you a top 5% marketer.

Here are the main topics I cover:

Enjoy reading and let’s get hooked on great marketing together!

My (work) life so far

Over the last three years, I have turned a $1 million advertising budget into over $4 million in B2B SaaS revenue. Supporting one of Germany’s fastest growing software startups.

I started right after finishing university. A blessing for my professional life.

Because startups force you to think 100% outcome-driven.

You have to understand what actually moves the revenue needle. Fast. Often by yourself.

That’s the knowledge and expertise I want to share here.

Why I started to write

I like my job and I enjoy talking about it. That’s because there’s a tangible connection between what I do and a business’s growth.

So the next logical step was to start writing about it.

Because writing about your ideas forces you to think about them. You scrutinize them. You refine them. Both on your own and together with the audience you share them with.

And at the end of that process, you become a better professional.

So, here we are!

Discussion about this post

Ready for more?